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Netflix Testing a Mobile-Only Subscription Plan in India, Confirms Streaming Service

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HIGHLIGHTS

  • Netflix’s subscription plans start at Rs. 500 in India right now
  • Reed Hastings had earlier denied plans for a cheaper India pricing
  • Netflix is said to account for over 6 percent of Indian streaming market

Netflix is testing a mobile-only subscription plan in India that costs Rs. 250 a month, half of what the streaming giant’s Basic plan users spend in the country right now. The Los Gatos, California-based company on Thursday confirmed the existence of the plan, however, it pointed out that the mobile-only plan is just a test and “not a rollout.” The development comes four months after a similar mobile-only plan was spotted in Malaysia, indicating that the streaming company is serious about the plan.

“We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time,” a Netflix spokesperson told Gadgets 360 responding to media reports about the mobile-only plan. Users also reported the existence of such a plan, revealing the Rs. 250 plan in testing is mobile only, doesn’t provide HD or Ultra-HD quality streaming, and that streaming would only be accessible by a single screen at a time.

“Not everyone will see these options and we may never roll out these specific plans beyond the tests,” the Netflix spokesperson added.

Netflix currently offers three subscription plans, starting at Rs. 500 and going up to Rs. 800, making the service much expensive than its competitors in the country, most of which cost less than Rs. 1,000 a year or Rs. 200 a month.

Netflix has been bullish about the Indian market and the company CEO Reed Hastings had told Reuters in November last year that India could deliver the next 100 million subscribers for the streaming service. He, however, had categorically denied any plans to introduce lower prices for the country. It is possible that Hastings and Netflix have had a change of heart since then.

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