Tag: MicroInfluencers

Digital Technology Unlocked

The Rise of Micro-Influencers

Influencer marketing has become a powerful tool for reaching target audiences and building brand awareness, but the trend is shifting towards the use of micro-influencers. Micro-influencers are social media influencers with smaller followings, typically between 1,000 and 100,000 followers, but they are proving to be just as effective in driving engagement and conversions.    …
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